Australian Street Artist Dave "Meggs" Hooke came up to the Endeavor Snowboards' design office in September to paint some custom installations, including the largest wall mural he has ever done. Meggs' also offers up insights into the art scene and his inspirations.
The first in a series of content films Endeavor will be releasing this fall, Meggs captures the dedication of Endeavor Snowboards bringing art to snowboard design.
In what is quickly becoming an annual tradition, we worked with independent artists in Berkeley, CA; Austin, TX; and Brooklyn, NY, to create five posters centered around the theme of Independence.
Here, Derek McDonald uses classic sign painting - on wood and on the door of a vintage, 1950 pickup truck - to create the art for the Jack Daniel's Independence Day campaign. The door was later removed from the truck and, along with the signboard, photographed to create the artwork for print ads, posters and large-scale outdoor murals.
The signboard poster reads: "THERE'S THE EASY WAY, THERE'S THE FAST WAY AND THEN THERE'S THE BEST WAY."
The truck door reads: "MADE IN AMERICA. BECAUSE THAT'S HOW AMERICA WAS MADE."
Client: Jack Daniel's Tennessee Whiskey
Agency: Arnold Worldwide, Boston
Chief Creative Officer: Pete Favat
Group Creative Director: Wade Devers
ACD/Art Director: Travis Robertson
ACD/Copywriter: Greg Almeida
DP: Nate Laver
Producer: Ben Ouellette
Artist: Derek McDonald @ Golden West Sign Arts
Director of Global Marketing: Carmen D'Ascendis
I wrote this documentary along with my friends Malcolm and Christine, as part of The Ritual Project sponsored by Stella Artois (more at theritualproject.com). So proud to help these painters tell their story.
Concept: Mother NY; Production Co: Mekanism; Director/DP/Editor: Malcolm Murray; Music by The Album Leaf; Painters: Colossal Media/Sky High Murals/Bob Middleton; Presented by Stella Artois
"Keepers of the Craft" is a short documentary about the art of traditional sign making. This video was shot for a Digital Documentary in the Spring of 2012 at the Art Institute of Dallas. Starr Studios, of Denton, Texas is owned by 20 year veteran sign maker Sean Starr.
This is my first documentary I have ever made. I hope you all enjoy.
Sign Painters and Starr Studios Owners
Sign Painting Apprentice
Directed and Produced by
Stainless Studio Tattoo Owner and Artist
Edited and Audio by
Special Thanks to people who gave feedback and advice during the production.
2012 Ai Digital Documentary Class
End Credits Font by
The font can be found at David Smith's website, and can also be seen on John Mayer's new Album Born and Raised.
In 1984 Steve Powers started climbing rooftops in his neighborhood and painting his alias ESPO as a dues paying member of the ICY graffiti club. 25 years later he returned home to Philadelphia in the summer of 2009 to write a love letter across the same rooftops facing the Market-Frankford line. The letter, meant for one, with meaning for all, encompasses 50 walls on a 20 block stretch of market street. Drawing input, inspiration, and work from the community Powers created a letter to and from west Philly. This unprecedented public art project was a collaboration of Powers, The Mural Arts Program, and the Pew Center for Arts and Heritage. It required 1200 cans of spray paint, 800 gallons of bucket paint, and the skilled hands of 20 of the finest spray painters in America, who Powers put into the legendary ICY club.
"A Love Letter For You - Brick Valentines On The Philly Skyline" documents the art and the neighborhood that inspired this ambitious public art project.
Get the book here: http://www.freenewsprojects.com/store/books/a-love-letter-for-you-pre-order.html