1. Flavor Group came up with a creative way to effectively market Hitachi’s G-Technology line of external storage products in the US and Europe while growing their Facebook pages from 2000 to over 50,000 cumulative “Likes”. We created a campaign called “Tight Space.” A series of live music events in Brooklyn, London, and Paris featuring some of the world’s most cutting edge music artists broadcast live on the G-Technology Facebook pages.

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  2. A recap of interviews conducted during Hitachi’s G-Technology Tight Space Campaign in the United States and Europe with Dada Life, Above&Beyond, Treasure Fingers and DJ A-trak. The video highlights the international superstars’ use of G-Technology storage devices. Visit facebook.com/GTechnology to learn more about Hitachi’s G-Technology and the Tight Space campaign.

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  3. On Sunday, December 4, 2011, at San Francisco’s Mezzanine Nightclub, an estimated 900 people joined Fernet Branca for a truly unforgettable night of live music, athletic competition, skill-strutting, dance performances, and overall debauchery. Visit infiniumspirits.com/brands/branca/ to learn more about Fernet Branca.

    # vimeo.com/34987829 Uploaded 2,502 Plays 0 Comments
  4. Flavor Group came up with a creative way to effectively market Hitachi’s G-Technology line of external storage products in the US and Europe while growing their Facebook pages from 2000 to over 50,000 cumulative “Likes”. We created a campaign called “Tight Space.” A series of live music events in Brooklyn, London, and Paris featuring some of the world’s most cutting edge music artists broadcast live on the G-Technology Facebook pages. We got the name “Tight Space” from the concept of taking these artists who normally perform in huge venues and putting them in tiny, intimate venues that only a privileged few could see live. Each episode featured a host and fans questions were answered by the artists live at the end of the show.

    Our strategy relied heavily on the artist partners that we picked to be a part of the campaign. Artists like A-Trak, Chromeo, Dada Life and Above & Beyond have a collective total of over 1-million fans on Facebook. Additionally, we enlisted the help of top YouTube celebrity Vlogger KevJumba (over 500k Facbook fans & over 1M YouTube subscribers) who attended and documented a “Tight Space” live stream in Brooklyn.

    Because of the level of artist and concept we received a considerable amount of lifestyle press for the brand in publications such as Billboard, Paper, DJ Mag, and more. The press campaign around the program drove more people to the Facebook page via mentions in these publications.

    We built a custom Facebook application that embedded a Ustream player in addition to content and video about G-Technology and all of the artists. The application also hosted fly-away contests for users to win an opportunity to attend a live stream and music downloads from the artists. The application was placed with all content translated for G-Technology’s US, EU, French, and German Facebook pages. These custom portals were updated post stream with a recap of the performance and interview with all of the artists generating ever-green content for the brand.

    The results for the campaign were astounding. The like count for the brand’s Facebook pages in both the US and Europe increased almost 10 times from where they began to over 50,000 fans. The branded YouTube video was viewed over 400,000 times.

    More than 16,000 people tuned into the five live streaming episodes generating over 2,700 viewer hours of compelling branded content with artists that represent G-Technology’s focus on aspiring creatives and pro-sumers.

    The press campaign in both the US and Europe was incredibly successful as well, placing the brand in top print and digital outlets including Billboard, Paper Mag, DJ Magazine, and countless high profile music blogs with 123-million impressions globally.

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FLAVOR GROUP: B2B, SIZZLE AND RECAP VIDEO

Flavor Group Plus

A collection of some of our best event recaps, B2B video and sizzle reels from clients including:

-Fernet-Branca
-G-Technology
-UNIQLO
-Carpano Antica
-SanDisk
-Scion

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