In the midst of last season’s salary cap negotiations, while players weren’t even allowed to practice, we were hard at work developing a completely new show package for NFL Total Access on NFL Network. At the start of the 2011/12 season, we helped relaunch TA with a dark and aggressive new tone, complete with a logo redesign. The package is an energy-packed mix of live action and cg, spanning hundreds of painstakingly created opens, bumps, transitions and franchise segments. Sound design by our good friend, Echolab.
For the 2010/11 installment of Thursday Night Football packaging, we were fortunate enough to orchestrate a multinational collaboration with some of our favorite artists. Our Los Angeles-based team worked closely with Dublin-based Echolab and Paris-based BrightPhoton, as well as fellow countryman and legendary concept artist, Hawaii-based Craig Mullins and of course the talented team at NFL Network down the street. The resulting creation is an epic, NFL-branded labor of love.
Here's a montage of our new NBC branding package. It contains a sampling of endtags, bumpers, night openers, and other supporting elements. All of the selected footage was shot and directed by Capacity. And yes, the montage track is heavily inspired by Aphex Twin, custom mixed with the NBC chimes and some extra warmth to make it more human.
This was a unique branding exercise in which we had the opportunity to work with our friends at Travel Channel to expand upon their identity– primarily to help figure out a shape to contain the logotype and become the basis for a more memorable graphics system. After exploring hundreds of designs, we focused in on the modified arrow, which happens to pair perfectly with the tagline “Travel moves you”. Although the process started in a flat color world, we eventually settled on a graphic 3d approach to signify a bigger change and create more richness. The result is a crisp, colorful, concise package that creates an ownable space across platforms for Travel Channel to live.