Highlights of the six-part suite of 2D infographics videos using animated typography and simple, iconic animated pictograms to explain the effects of corruption on society. It also incorporates a short segment of live-action video, embedded within the context of iconic elements. It provides a compelling and fast-paced tutorial for organisations and activists on how to bring pressure to bear on governments to more effectively fight corruption.
Long version @ http://www.youtube.com/playlist?list=PLC9D153EC6D34D385
client: http://www.transparency.org supported by http://www.UNODC.org
This is a Cut-Down of our sophisticated infographic "The Way" for German audio brand SENNHEISER.
Motion concept, illustrations and animations were all done by Tonic Trix.
SENNHEISER was looking for the right tool to communicate their new brand strategy within the company, choosing an infographics clip to bring across the rather dry facts in a fresh and entertaining way. We based our clip on a voiceover text from Sennheiser's lead agency, which describes the new brand story, claim and company vision. It took a lot of ideas and even more fun to develop the ideal look from this foundation. Our motion concept is clean and reduced, making the key visuals easily understandible. To keep attention high throughout the long version's full length of 5 minutes, we created a bunch of surprising and cunning transitions. An exciting project with the right balance of good communication and entertainment!
These pieces aim to present comprehensive demographic stats and airline fleet description for potential advertisers in a clear, light and accessible manner. They are part of an extensive set of sales tools we have developed for Planet IFE.