Need to explain branding to someone? Maybe your board, or employees? Maybe you have a few questions about branding yourself. This video provides an excellent yet brief overview, examining what a brand is and what it isn't.
Quite simply, your brand is your reputation. It represents people's gut feelings about your organization. Everything you do and say influences how people think about you, both positively and negatively.
We live in a brand saturated world. Consumers are exposed to an average of 3,500 brands every day, including yours. That's why it's so important for your brand to stand out.
This video was produced in 2011 by the MSc Brand Leadership team at Norwich Business School, University of East Anglia. The course was the first of its kind in the world and has attracted students from 23 countries including Japan, USA, Singapore, Taiwan, UK, India and China - to name but a few.