Power of the tire is a satirical piece depicting the current political and economical situation in Lebanon. It is meant to be satirical and does not reflect a real situation, but a personal interpretation.
Regarding this piece, it all started after watching Buck's Take part / waiting for superman trailer, which seemed to have the exact tone for what we wanted. Some of the copy was so good and served our message that we had to use it.
Regarding the visuals, buck's piece (Jr Canest's style) is a huge inspiration for experimenting and learning motion graphics. So the intro which is almost identical started as an exercise/study in smooth keyframing, and as the piece took shape, we decided to keep it and give a credit to Jr Canest's inspiring work. You can also find below a list for our inspiration for this piece. Hope you enjoy it.
•client name hidden* came to Already Been Chewed to create an on-brand infographic/explainer video for their internal corporate team that explained the new mobile application being implemented company wide called webNET Solutions.
Studio: Already Been Chewed
Art Director: Barton Damer
Storyboard Artist/Concept/Animator: EJ Hassenfratz