PIA Comm just finished creating a new spot for GoGo SqueeZ all natural and organic apple sauces on-the-go. This is the first TV campaign the GoGo brand has ever created and they have jumped right in with a massive national cable and network media buy.
We’ve been working with agency of record Circle One on this spot since we shot in Brooklyn NY last July with director/DP Chris Gallo. The original airdate was scheduled for August 19th, so we’ve had an extra four months to try every possible edit option known to man. It was a journey of epic proportions but we’re all happy with the outcome. Oh, and the product is really good. My kids love it and one took a bunch to Burning Man this year. I think they’re onto something.
The National Association of Music Merchants approached us to see if we could help inspire people who were not currently musicians to play music. We created an entire campaign, TV, radio, billboards and print. The campaigns in Its second year and it been the most successful in NAMM's 112 year history. When we pitched this concept, the president of NAMM actually stared choking up (in a good way;)