Charity Challenge is an application that lets you challenge your friends for fun and where all the profit goes to SOS Barnbyar. We want to create a fun and easy way of turning every day habits into something meaningful.
We want to transform donating into something more. Challenge each other and together contribute to a better world.
This is how we see the future of fundraising. Fun, accesible and innovating.
What if there was a way for people to donate without giving money? We want to encourage our target group to donate and contribute in a simple way, almost with no effort. We need to tap an already existing behavior in order to create new ways of fundraising. Basically generate contributions from an ‘everyday’ context.
This is a film based on how we perceive a new way to collect contributions to SOS Barnbyar. We want to enhance the relation between Sweden, Africa and SOS, therefor we’re going to collect donations meanwhile the target group is already spending.
Through contribution cards that shows up while shopping we want people to consider filling the everyday need for someone else. Take a card and buy some for Africa!
You can make a difference by purchasing one extra product!