Charity Challenge is an application that lets you challenge your friends for fun and where all the profit goes to SOS Barnbyar. We want to create a fun and easy way of turning every day habits into something meaningful.
We want to transform donating into something more. Challenge each other and together contribute to a better world.
This is how we see the future of fundraising. Fun, accesible and innovating.
Mick van Olst - IAD14
Patrick Gårdinger - DDS14
Lina Söderström - DM15
Manne Jansson - EB14
Carin Kallio - MC'14
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What if there was a way for people to donate without giving money? We want to encourage our target group to donate and contribute in a simple way, almost with no effort. We need to tap an already existing behavior in order to create new ways of fundraising. Basically generate contributions from an ‘everyday’ context.
Fredrik Kasperi - Animator, Designer
Malin Pålsson - Creative
Rebecca af Ugglas Åberg - Art Director
Diego Fria - Planning
This is a film based on how we perceive a new way to collect contributions to SOS Barnbyar. We want to enhance the relation between Sweden, Africa and SOS, therefor we’re going to collect donations meanwhile the target group is already spending.
Through contribution cards that shows up while shopping we want people to consider filling the everyday need for someone else. Take a card and buy some for Africa!
You can make a difference by purchasing one extra product!
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SOS Barnbyar asked us to reinvent fundraising for people aged 25-30 in Sweden. We know they want to do good and are willing to donate money, but they’re not making the decision to do so.
We asked ourselves:
- How might we find the right time to approach them?
- How might we make the choice easier?
- How might we make it more engaging?
This is our answer…
Project by: Helium Junkies Emelie Fransson, Simon Jakobsson, Peter Kylin, Pablo Lozano Jiménes and Anton Stromberg.