1. Paul "Pablos" Holman, a futurist and a notorious hacker. Pablos hacked into a phone line live at SIME to begin with to justify the negative connotation of the word hacker, and then spoke about some of his futuristic inventions for reducing global warming, eradicating Malaria and harnessing nuclear energy (a Plan C for the world if one might call that). A classic view of how one's skills can be garnered for a positive change

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  2. Steven Overman, founder of the Realtime Project, communications pioneer talks about how "story telling" is the holy grail of marketing. And the lack of a formula or secret recipe makes marketing even more tougher to understand. Steve was in the room when the first banner ad was created in 1994, and he thinks unidirectional advertising is dying.

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  3. Linda Stone, coined the theory of "Continuous Partial Attention" a result of the technology boom that allows us to be 24*7. This leads to both thesis and anti-thesis of sorts, whereby the only good thing is engaged attention as compared to exhaustion, stress, anxiety that is a by-product of this continuous partial attention we give to our lives.

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  4. The Android Event that was hosted by SIME and Tre at O-baren [Sturehof] in October 2009.

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  5. - Create a smart, useful and fun applications for Android that simplifies peoples everyday life.
    - Win two tickets to SIME09 Stockholm, 11-12 November and an Android phone. The winning application will be demonstrated in front top representatives from leading companies within IT, media, Internet and advertising.

    Register for SADC at http://tre.se/android/apptavling

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