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  4. An interview by Richard Houghton, Firefly's non executive director and Trevor Morris, Visiting Professor of Public relations at the University of Westminster and the winner of the PRCA's Mark Mellor Award for Outstanding Contribution to the Public Relations industry. This interview is part of Firefly's Spark newsletter in November 2013.

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The Spark by Firefly Communications

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Every month we bring you our PR news and views and also a guest perspective on the world of PR and communications.

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