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Keyword Search Pros explains PPC Management and what advertisers should be looking for in an SEM service. Interviews by Peter Dulay (CEO), Aaron Putnam (VP), Carl Weber (Dir. of Paid Search), and Joe Reynolds (SEM Specialist) help drive the idea that a true pay-per-click management company can't be created without specific ingredients that are only cultivated through years of experience and by working closely with advertisers to uncover the winning factors.