1. # vimeo.com/71789569 Uploaded 239 Plays / / 0 Comments Watch in Couch Mode
  2. # vimeo.com/71647951 Uploaded 377 Plays / / 0 Comments Watch in Couch Mode
  3. For The 2013 Sprite Slam Dunk and agency 
Leo Burnett, Modus Operandi designed 
and produced a digital asset palette and 
animations of competition slam dunks created
in near real-time during the NBA charity event.

    The 2013 Sprite Slam Dunk featured six 
dunkers (Eastern Conference vs. Western 
Conference) competing in a two-round 
competition as part of State Farm All-Star 
Saturday Night. As the players completed 
each dunk, the Modus Operandi team received 
the footage via satellite and created custom 
designed animations out of them on the fly. 
The campaign involved collaboration between 
NBA, Sprite, Leo Burnett, Modus Operandi 
and fans who determined the champion in 
the head-to-head round decided by voting 
via text, the NBA All Star App, tweet 
(#SpriteSlam) and online.

    # vimeo.com/71472412 Uploaded 595 Plays / / 0 Comments Watch in Couch Mode

Shannon2014

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