1. post production - Ulitka
    8 months of work

    VFX Producer : Angela Petrosyan
    Vasilieva Daria

    VFX Supervisor : Eugene Gittsigrat

    3D Artists:
    Alexandr Sknarin
    Andrey Bogomolov
    Stanislav Khodjaev
    Ilya Vostrov
    Max Gureev

    2D Artists:
    Vitaliy Treboganov
    Ruslan Umagulov
    Victor Baltaga
    Alex Makarchuk

    CG CREW:
    Ilya Shutov
    Konstantin Fedorov
    Alexey Usikov

    # vimeo.com/60824838 Uploaded 10.2K Plays 23 Comments
  2. Exclusive behind the scenes footage of Superfad's in-store campaign for Sony. It is a startlingly beautiful and surreal homage to Sony’s global brand message of “make.believe” and a tribute to the pleasure of “Eye Candy”. Unfolding in three parts, “Birth of Color,” “Explosion of Color,” and “Release of Color,” the project was directed and produced by Superfad and will be seen in stores and trade shows throughout the world.

    The concept was inspired by the idea that from one’s imagination anything is possible. Drawing from the theatrical world of fashion photography, Superfad chose moments of visual drama and magic, with spherical objects representing the dot in “make.believe” as a connecting through-line.

    Superfad Director/Executive Creative Director Will Hyde captured a live action, slow motion narrative with imagery that would showcase the picture value of Sony BRAVIA high definition televisions including color fidelity and detail. The project’s effects and animation, completed in just under three weeks, was creative directed by Carlos Stevens.

    The project keenly represents Superfad’s methodology; one that eschews a singular signature style in favor of applying project-specific creative approaches to reveal the unexpected. With Sony’s “Eye Candy,” the blending of live action and animation comes together in a seamless marriage of visual intensity and wonder.

    Client: Sony Electronics
    Video Program Manager: Lisa Gonzalez

    Agency: chickINchair Productions
    Executive Producer: Kim Tierney

    Live Action Production Company: Superfad
    Director: Will Hyde
    Director of Photography: Martin Ahlgren
    Production Designer: Jason Puccinelli
    Wardrobe Design/Stylist: Heidi Meek
    Make Up: Bryin Smoot
    Line Producer: Scott Ludden

    Design & Animation: Superfad
    Executive Creative Director: Will Hyde
    Creative Diretor: Carlos Stevens
    CGI/VFX Director: Dade Orgeron
    3D Artists: Tom Oakerson, Phiphat Pinyosophon, Andrew Butterworth, Yas Koyama,
    Alex O'Donnell, Dimitri Luedemann, Billy Maloney
    Compositors: Tom Oakerson, Paulo Dias, Loren Judah, Dorian West, Sohee Sohn,
    John Stanch, Soyoun Lee, Dimitri Luedemann, David Holm
    Editors: Ryan Haug
    Flame Artist: Andy Davis
    Head of Production: Chris Volckmann
    Executive Producer: Rob Sanborn
    Music: Matt Hutchinson

    # vimeo.com/11437256 Uploaded 17.2K Plays 6 Comments

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