1. touchBase has created a business card that looks and feels like a traditional paper cards, but its information can be downloaded to a touchscreen smartphone with just a simple tap. They want a pack of these personalized business cards to be given out to each admit during CPW as a part of their welcome package.
    The business cards leverage of the capacitive touch technology that is present in all touchscreen smartphones, regardless of operating system. Embedded within each card is a thin layer of conductive material. The conductive material in each card is arranged in different dot patterns, thus registering as if they were “fingers” touching the phone at different positions. When the card is tapped on a smartphone, the associated app will identify the unique pattern and download the contact information from a cloud server. Prior to coming to CPW, users can specify what information they are willing to share via the cards. If they wish, users can even choose to provide a link to their Facebook accounts to make for easy “friending”.

    # vimeo.com/71129829 Uploaded
  2. Davide Rossi, co-founder, FitBark. FitBark is wearable technology for your dog that fosters an active lifestyle and guides you through the amazing journey of pet parenting. The FitBark mobile app, coming in Spring 2013, tracks your dog’s fitness level and features BarkScore, a proprietary measure that quantifies your dog’s progress. By joining our growing community, you will support the development of a next-generation pet care analytics platform that will provide new insights into the health and happiness of dogs worldwide.

    # vimeo.com/69855743 Uploaded
  3. Amanda Peyton, CEO, Grand St. Grand St. is a new market and community for creative electronics. The way that consumer electronics are made, bought and sold is changing fundamentally, and Grand St. is a new kind of store for this new era in electronics. Grand St. is backed by First Round Capital, Betaworks, David Tisch and several other prominent investors.

    # vimeo.com/69845828 Uploaded

Hardwired NYC // June 2013

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