In May 2012 I was browsing the Web in search of inspiration for a personal project, and I found this amazing declaration of love in form of an info-graphic written by Drake Martinet. I asked his permission to create an animated version, he liked the idea and this is what came out of our collaboration.
The project was an unexpected viral success; it has been viewed more than one million times.
The Animation Sequence Project is an unique co-creation project featuring the world’s greatest animation artists.
Creative minds from all over the world are invited to create a short piece of animation. The only requirement for the content of the animation is that it starts and ends with a 250 pixel square in the exact middle of the screen.
This is my contribution to the project.
I wanted to play with some techniques used in an earlier personal project, but keep a 2D feel using mostly shapes and lines - and a limited faded color palette.
Have you heard believe that word of mouth is stronger than traditional advertising, so our job was unpack what they do in a creative way. Client gave us creative license on this project, which lets be honest does not happen often, so I took advantage of it and worked way over the budget to make what we feel is a great video.