1. Allude FW 2010 Show // Berlin Fashion Week

    The key influence for the new collection came from a series of poems by german lycric albert ostermaier- a reflection of the material`s sensibility and variety. Moods and characters are transformed by alludes designer andrea karg into different structures and volumes, which takes her beloved material cashmere to new dimensions. You can choose to protect yourself or to open, to cover or to undo.cashmere becomes the mirrow of your soul.

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  2. Allude Fashion Show SS'10 during MB Fashion Week NY Sept 2009

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  5. Allude FW15 Show // Paris Fashion Week

    Playing Shapes

    "The new collection re-interprets femininity in an original visual language, experimenting with materiality by processing cashmere in a multitude of ways to play with the silhouette. A key element to the collection is the volant – I specifically wanted to express the movement and flow of the cashmere through the motion of the wearer."

    Andrea Karg's F/W 15–16 luxury cashmere collection is a synthesis of craftsmanship and technology, emphasising the intensity of materials. Felted cashmere, coarse and Jacquard knits are combined with Jacquard patterned fake fur to create a feminine yet strong collection. Compact fabrics provide density to the silhouettes, and structures are interrupted through contrasting materials. Classic winter colours are combined with unusual colour combinations ranging from beige, rose, pale blue, lush dark green and black to rusty red and brown defining a unique colour palette.

    “This collection is a statement of intent – don’t succumb to the pressure and look beyond. Use your experience and live for the moment. Allude is about self-confidence – to feel the very best every day.”

    The brand is based in Munich and was founded in 1993 by Andrea Karg. Allude creates luxury knits with a modern attitude to life with its women’s, men’s, children’s and home collections. Allude is available in the best boutiques and department stores in more than 30 countries. Among its fans are Jane Birkin, Sophie Marceau, Nico Roßberg and Moritz Bleibtreu.

    “I can’t change the world, but I can make it a bit more pleasant.”

    # vimeo.com/122104590 Uploaded

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