Pour sa première édition, le SmartFipa se présente comme un rendez vous transmédia International. En témoigne la présence de Paul Tyler, en provenance de Copenhague. Paul Tyler est venu avec un concept bien à lui : le Handling Ideas.
As some of you have already heard us mention, we was not to keen on New York Fashion week this round. The excitement factor just didn't rise to the occasion.
Though our schedule was booked with back to back shows, we spent a great chunk of time capturing the fashion week style, which was indisputable more entertaining than the shows themselves.
We focused more on the details that make the outfit than who was wearing them.