Mark Adams, Managing Director of Vitsoe, discusses Dieter Ram's 10 principles of good design during our visit to Vitsoe headquarters in London. Mr. Adams gives us unique insight into the history of the brand and its meaning to Dieter Rams. He also demonstrates how Rams' principles relate directly to the style and success of the Vitsoe name.
Vaspa’s animation on the web. The brand Vaspa symbolizes young and free spirit, and an attitude towards life. Thus, they targeted the young people as their main clients, hoping to achieve the purpose of advertising and marketing through animations; through the lively introduction to Vaspa and its history and concept.
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Cliente: HISTORY CHANNELS
Soggetto: ITALIA 150
Post Produzione: LIGHTCUT FILM Srl
Grafica 3D: Massimo Cipollina, Giuliano Apicella
Grafica 2D: Andrea Tubili, Giulio Tiberi
This is a completely Flash animated video depicting the history of the company Vespa, through the concept the company is like a bird - in the sense that they have a strong aeronautical background (the concept of flying deriving from birds), and their vehicles give you the sense of freedom while riding them. The story begins with the growth of the company, taking you through the struggles and finally the emotion that one feels while riding a Vespa. This is yet another project completed during my time at CCS.
* Be sure to look for elements of Vespa's marketing campaigns used throughout the years in this video!