A sense of pride, belonging and community is unquestionable in the new Adidas commercial for 140 BBDO. Although shooting the ad was no picnic, it was possibly the most exiting shoot I've been on in a long time.
The main challenge was to film five football players in several locations – all in a mere six hours. The success of the shoot boiled down to the exceptional teamwork of the crew, agency and client, who were on the same wavelength from the very beginning. In fact, I takes my hat off to Ivan Johnson, ECD at 140 BBDO - When the team needed to split so we could get two setups ready in just under an hour, Ivan was the first to put up his hand. He's probably the best dressed assistant grip I have ever used.