1. Join guest speakers Fatemeh Khatibloo, Senior Analyst at Forrester Research, Inc. and Eric Newman, VP of Products & Marketing at Digby as they discuss how to craft a location-based marketing privacy policy that allows you to contextually engage your customers while protecting their personal data. Our guest speakers will show how Loyalty, Transparency, Accountability and Value-Add Services add up to the perfect privacy-friendly mobile application and provide you with best practices to making it happen.

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  3. The MMA will host a discussion of the Network Advertising Initiative's recently released Mobile Application Code, which extends the NAI's self-regulatory program into the mobile advertising ecosystem. The discussion will be led by Anthony Prestia, NAI counsel responsible for the development of the NAI mobile compliance program, and Alan Chapell, MMA Privacy Committee Co-Chair and NAI Board Member. This discussion will provide an overview of the newly released principles, an explanation of how the NAI principles interact with other industry initiatives, and the opportunity to ask question about the NAI mobile compliance program.

    Anthony Prestia, Associate Counsel, Policy & Technology, NAI
    Alan Chapell, MMA Privacy Committee Co-Chair and NAI Board Member

    Leo Scullin, Global Industry Initiatives, Mobile Marketing Association

    Original Air Date: August 21, 2013

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  4. The MMA location committee was established to give advertisers and their agency and media partners the confidence to invest their ad dollars into a growing new category of mobile ad products and services. This webinar will provide all participants with an overview of the primary activities that the committee is undertaking, including:

    Location Terminology Guide – with strategic overview on: location data and signals; marketing segmentation and targeting, and; measurement and metrics, plus a comprehensive glossary.
    Location Research – modeled after SMoX, this research will focus on “The Impact of Location Services on sales Conversion.” This and other studies will examine the value of locally targeted mobile advertising and its impact on foot traffic & shopping behavior.
    Discuss how we envision working with the DAA, once the Mobile Principles are released, on added guidance around location.

    Leo Scullin, Global Industry Initiatives, Mobile Marketing Association

    MMA Location Committee Co-Chairs
    Monica Ho, Vice President, Marketing, xAd
    Jake Moskowitz, VP Innovation, Nielsen

    Live Air Date:
    August 1, 2013

    # vimeo.com/71598552 Uploaded 266 Plays 1 Comment

MMA Global

Ben Racela

News about mobile media.

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