Style was were looking to make a big splash, and to craft an image that truly lived up to the promise in their name.
We took our initial inspiration from something in the original brief: seeing the world through a 'style-filter' and we channeled it into the idea of illustrating how a style-obsessed mind works. We tried to visualize that process and illustrate that mindset.
Exectuive Creative Director: Greg Hahn
Creative Director: Ryan Moore
Producer: Ryan McLaughlin
Art Director: Kiffer Keegan
Design: Ryan Moore, Kiffer Keegan, Carl Burton, Dylan Mulvaney, Danny Ruiz, Naomie Ross, Sarah Ancalmo
Animation: AJ Kolb, Marco Giampaolo, Carl Burton, Irene Park, Bryan Cobonpue, Chris Linea
Edit: Eron Otcasek
The above video is a small overview of 2012 LifeStyle Food rebrand graphics.
The full on-air graphic suite feature over 30 specifically shot Line-Up and Next backgrounds featuring recipes from some of LifeStyle Food’s most well known chefs and cooks. The backgrounds have been divided into breakfast, lunch and dinner categories as well as seasonal and holidays categories so the on-air graphic presence of the channel can continually evolve throughout the year.
Design and Art Direction - Samuel Dunn
Creative Direction - Jens Hertzum