We received a secretly-recorded audio clip from a closed-door session of a recent Global Industry Summit.
The subject was speaking about recent advances in neuro-marketing and consumer behavioral tools that we found incredibly creepy. Not sure who the speaker was and we couldn't find anything about the Global Alliance he represented, but we thought it would be nicely enhanced if we added some motion graphics to explain some of the ways companies are targeting our desires and levels of happiness to create "Optimal Consumers".
In May 2012 I was browsing the Web in search of inspiration for a personal project, and I found this amazing declaration of love in form of an info-graphic written by Drake Martinet. I asked his permission to create an animated version, he liked the idea and this is what came out of our collaboration.
The project was an unexpected viral success; it has been viewed more than one million times.