1. Each spring leading marketers from around the world make a pilgrimage to visit LSB in Madison, Wisconsin for two days of transformative learning.

    Now in its 21st year, our MBA-level Brandworks University has become a “must attend for anyone interested in leading edge brand strategy and management,” according to a former EVP at McDonald’s.

    To prepare, LSB annually tackles an emerging issue faced by leading marketers, researches and prepares next-generation solutions to address it, then recruits a world-class faculty with insights, cases and war stories that bring the solutions to life. One-of-a-kind learning is why 400 of the world’s leading marketers come each year to learn from LSB including executives from P&G, Nike, Sony, Johnson & Johnson, Northwestern Mutual, General Mills, Frito-Lay, Belize Tourism, GE, Coke and more.

    Interested in our 2011 conference? (It’s invitation only, if you’re not on our list but want to see if you qualify, write klovelien@lsb.com.)

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