Motion sculptures for CCTV Documentary Channel is a digital metaphor of phenomenal blinks and moments that life consists of. In four Idents we follow a visual performance of organic and vital substance, animated using data of actors movements.
Idents visualize four different themes. To emphasize the emotion of each Ident, we have decided to use different textures of steel, wood and glass. Motion sculpture of steel reflects old Chinese adage that true power is mastering yourself. Youthful energy of dancers evolve into beautiful organic sculpture. Colorful happiness is the engine of father's and his daughter's joy. Two lovers visualize fragility and vitality of love in the last Ident.
Creative Director: JL
Agency: JL DESIGN
Executive producer: Angela Moo
Project Manager: Jennifer Lin
Art Director: Lance Wei
Designers: Hsiang Ju Hung, Utsuo Chen
Introduction and teaser video we used to show at the beginning of our lecture "Generative Gestaltung". The lecture enhances the corresponding book "Generative Gestaltung" generative-gestaltung.de. The video features various artists in the field of generative design and was always an excellent starting point for the audience to get into the topic.
In addition, we would like to thank all artists for their support with source footage! A special thank you goes out to Karsten Schmidt (toxi libs showreel sources) and Patric Schmidt (soundtrack)!
We won a competitive pitch to design and produce a new series of channel idents as part of Kiss TV’s identity refresh. The brief was to conceive a collection of idents that would embody the fresh, edgy and glamorous values of the channel. We delivered 4 in total which we developed and produced entirely in-house.
Each ident explores a specific expression of the attitude and confidence that the Kiss brand embodies and their viewers aspire to.
From bold physical Hip-Hop inspired gesticulations, the self-assured strutting of a modern-day diva to the care-free euphoria of being lost in music and the fearless gymnastic energy of today’s urban dancer – these were the expressions of confidence we felt would resonate with the target audience.
Our goal was to develop a striking look and feel across the idents that would reinforce the channels progressive values with a nod to the brands heritage.
Our starting point was to research and explore styles, motifs, textures and palettes that visually epitomised each of the channels core music genres. We ultimately combined aspects of each with a rich, lustrous and sophisticated feel that would satisfy the forward thinking needs of the channel, while being reflective of their content.
With attitude at the core of the idents, authenticity in the characters movement was crucial to the success of each spot.
We motion-captured young performers that we felt genuinely embodied the bold attitude, ensuring the movement felt believable and true.
We employed the services of E.Motion Capture in West London for the one-day shoot.
Music & Sound design
The brilliant Zelig Sound were brought on board to compose and produce an individual theme across the idents.