1. Marabou "Black" Case

    Marabou is Swedens most beloved chocolate brand. They were going to re-launch Black, a tablet with liquorice. At the same time Tommy Nilsson, the Michael Bolton of Sweden, was about to release his first new single in seven years. So we thought, why don’t they make a comeback together? We got Tommy Nilsson to change his name to Black. Together with a heavy metal makeover we made him into a completely different character than the ballad singer that he is.

    But it was of course, all a stunt.

    The result? Debates on all major TV, radio and podcast shows and 300 newspaper articles. It even made the frontpage in Sweden's largest newspaper Aftonbladet. The stunt also became the 8th trending topic in the world on Twitter, and became one of Marabous most successful new launches ever.

    Credits
    Client: Kraft Foods, Marabou
    Advertisers Supervisor: Hilda Björkman, Cecilia Lindau
    Agency: Forsman & Bodenfors
    Director: Mini Gemol
    Producer: Jim Elfving
    Copywriter: Leo Magnusson, David Lundgren
    Art Director: Karl Risenfors
    Account Director: Susanna Fagring
    Account Manager: Ewa Edlund
    Agency Producer: Åsa Hammar, Peter Gaudiano
    Planner: Tobias Nordtröm
    Production Company: Lucky Punk, F&B Factory

    # vimeo.com/74912806 Uploaded 407 Plays 0 Comments
  2. Marabou "Black" Case

    Marabou is Swedens most beloved chocolate brand. They were going to re-launch Black, a tablet with liquorice. At the same time Tommy Nilsson, the Michael Bolton of Sweden, was about to release his first new single in seven years. So we thought, why don’t they make a comeback together? We got Tommy Nilsson to change his name to Black. Together with a heavy metal makeover we made him into a completely different character than the ballad singer that he is.

    But it was of course, all a stunt.

    The result? Debates on all major TV, radio and podcast shows and 300 newspaper articles. It even made the frontpage in Sweden's largest newspaper Aftonbladet. The stunt also became the 8th trending topic in the world on Twitter, and became one of Marabous most successful new launches ever.

    Credits
    Client: Kraft Foods, Marabou
    Advertisers Supervisor: Hilda Björkman, Cecilia Lindau
    Agency: Forsman & Bodenfors

    Director & Photographer: Mini Gemoll
    Producer: Jim Elfving
    Copywriter: Leo Magnusson, David Lundgren
    Art Director: Karl Risenfors
    Account Director: Susanna Fagring
    Account Manager: Ewa Edlund
    Agency Producer: Åsa Hammar, Peter Gaudiano
    Planner: Tobias Nordtröm
    Production Company: Lucky Punk, F&B Factory

    # vimeo.com/74912805 Uploaded 133 Plays 0 Comments
  3. Marabou "Black" Case

    Marabou is Swedens most beloved chocolate brand. They were going to re-launch Black, a tablet with liquorice. At the same time Tommy Nilsson, the Michael Bolton of Sweden, was about to release his first new single in seven years. So we thought, why don’t they make a comeback together? We got Tommy Nilsson to change his name to Black. Together with a heavy metal makeover we made him into a completely different character than the ballad singer that he is.

    But it was of course, all a stunt.

    The result? Debates on all major TV, radio and podcast shows and 300 newspaper articles. It even made the frontpage in Sweden's largest newspaper Aftonbladet. The stunt also became the 8th trending topic in the world on Twitter, and became one of Marabous most successful new launches ever.

    Credits
    Client: Kraft Foods, Marabou
    Advertisers Supervisor: Hilda Björkman, Cecilia Lindau
    Agency: Forsman & Bodenfors
    Director: Mini Gemol
    Producer: Jim Elfving
    Copywriter: Leo Magnusson, David Lundgren
    Art Director: Karl Risenfors
    Account Director: Susanna Fagring
    Account Manager: Ewa Edlund
    Agency Producer: Åsa Hammar, Peter Gaudiano
    Planner: Tobias Nordtröm
    Production Company: Lucky Punk, F&B Factory

    # vimeo.com/74912804 Uploaded 194 Plays 0 Comments
  4. This TV-commercial presents the new brand K. Cobler. Aired in Sweden autumn 2013.
    kcobler.com

    After all, shoes are not just about fashion - although of course, I'll go there too.
    XoXo / K. Cobler

    The K. Cobler collections are created on the go by exploring the world for inspiration gathered in photographs, images, and texts for our mood boards and relevant news feeds. We are found frontrow at fashion weeks or searching with our Eyes towards the pavement looking for new trends. Perhaps we will find new inspiration during a sunny spring walk in central park or when reading up on the latest author in the coffee shop at the corner of our favorite bookshop. We love all beautiful things such as art and design, and to go thrift shopping for bargains in small vintage shops. Our style is a fashionable meltingpot of exciting and global influences that puts a unique touch on all of our designs with focus on the signature details with love by K. Cobler.

    Director: Mini Gemoll
    DP: Jens Jansson
    Prod. Co: Lucky Punk

    # vimeo.com/74833518 Uploaded 1,736 Plays 0 Comments
  5. Film made in collaboration with Stylein for the Spring Summer 2012 Collection.
    Interpretation by Nadja Sellrup.

    Screened at SF Dance Film Festival 2013
    sfdancefilmfest.org

    Opening film at Mercedes-Benz Fashion Week in Stockholm 2012.

    Credits
    Ballerina: Nadja Sellrup
    DoP & Director: Mini Gemoll
    Styling: Elin Nyström, Stylein
    Music: Múm - K/Half Noise

    # vimeo.com/74825892 Uploaded 186 Plays 0 Comments

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