Iris Worldwide developed an app for the brand new Senseo Up. We were asked to create a playful, yet stylized film, which explains what the app is all about.
A minimal color palette and flat approach was chosen to tell the story. A whimsical track was added to emphasize the friendly character. The app is basically about the simple and fun way to see how the new Senseo Up fits into your life. Using Augmented Reality, the various colors and features of the machine can be explored.
Commissioned by: Iris Worldwide
Direction: Martijn Hogenkamp
Production: Marcel Vrieswijk
Design: Harold van Velsen, Martijn Hogenkamp
Additional Design: Cas Prins, Rob Wienk, Guido van Gemerden
Motion Design: Rob Wienk, Cas Prins, Guido van Gemerden, Christiaan Vlok, Ola Tandstad
Music and Sounds Design: Altitude Music
Client: Iris Worldwide: Rachna Dhall, Tim Steur
As a tongue in cheek rough guide to caring for a newborn baby, Handle With Care combines factual information with the imagination and personal experiences of director and first-time father, Jun Iwakawa. The resulting visual interpretation plays out in the form of a humorous, often warped, infographic.
Split across nine categories: Bonding, Sleeping, Feeding, Poo/Wee, Bathing, Clothing, Playing, Transporting, and First Aid, this is a whistle stop tour of practical data and tips which leaves the viewer to decide what is fact and what is most certainly not.
Writer/Director/Animator: Jun Iwakawa
Producer : Jun Iwakawa & Samantha Armstrong
Narrated by Sonya Iwakawa
Additional Direction: Simon Armstrong
Additional 3D Animation: Leo Fernandes
Additional 2D Animation: Thomas Malins & Brook Morgan
Character Designs: Christian Zebitz & Thomas Malins