This award winning web campaign for Harry Potter and the Deathly Hallows Part 2 DVD release advertising campaign for online agency M-Factor. Bringing feature film level work to a series of web ads, HOAX provided a variety of integrated assets to M-Factor, which programmed the final ads. Unlike linear commercial work, the elements HOAX created were repurposed for a variety of online templates including banners, pop ups and side bars.
HOAX Films continues to expand our work with online clients, delivering visual effects work to interactive commercial clients for web ads in flexible formats and as layered elements.
This campaign won the IAC(INTERNET ADVERTISING COMPETITION) Award for Best Entertainment Rich media Online campaign for outstanding achievement in internet advertising.
You can see our work on the Harry Potter campaign on the Yahoo! Pushdown, the Yahoo! Email Homepage, YouTube’s Masterhead and E! Entertainment Homepage… or any of these sites:
Working closely with the internet design team at Avatar Labs, VFX Director Rick Sander and HOAX Executive Producer Alexis Nelson created an exciting web campaign to promote HBO’s flagship summer series, Game Of Thrones. The HOAX team created an exiting sword animation using production designs from the series that integrated with HBO’s multi-platform advertising campaign.