1. / FALL-WINTER 2013 CAN YOU KXXP A SECRET/
    / MUSIC / SOMDEF/
    / VIDEO / KIM, MINTAE/
    / HAIR & MAKE / KOO, HYUNMI/
    / MODEL / JANG, JINSEUNG AND WILL/
    / ART DIRECTION & DESIGN / thisisneverthat/

    # vimeo.com/75190329 Uploaded 16.5K Plays 0 Comments
  2. / 2013 FW/
    / CAN YOU KEEP A SECRET/
    / VIDEO LOOKBOOK/
    / TEASER/
    / MUSIC / SOMDEF/

    # vimeo.com/74038361 Uploaded 489 Plays 0 Comments
  3. NEW RELEASE on APRIL 15

    : 3L Hooded Coat

    thisisneverthat
    2013 Spring/ Summer -A nook in the garden

    ITEM
    3L Hooded Coat

    COLOR
    Navy

    SIZE
    S,M

    MATERIAL
    Cotton 100%

    thisisneverthat.com

    # vimeo.com/64043414 Uploaded 1,272 Plays 0 Comments
  4. thisisneverthat® 2013 S/S “A nook in the garden” Video Look-book.

    ------------------------------
    MUSIC
    OVERTURE_PLASTIC KID

    VIDEO
    KIM MINTAE

    STYLING ASSISTANT
    SEO JUNHYUNG and PARK JINWOO

    HAIR & MAKE
    KOO HYUNMI

    MODEL
    EOM KEONSIK and HWANG JAEKOOK
    (HENZ)

    WITH
    VANS KOREA, HENZ

    ART DIRECTION & DESIGN
    thisisneverthat®

    thisisneverthat.com

    # vimeo.com/60721312 Uploaded 117K Plays 0 Comments
  5. 2012 fw I'm on your side_video lookbook_thisisneverthat

    Video_Kim Mintae
    Art direction_thisisneverthat

    # vimeo.com/52449300 Uploaded 2,640 Plays 0 Comments

thisisneverthat

thisisneverthat Plus

thisisneverthat.com
facebook.com/thisisneverthat
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-------------------------------------------------
thisisneverthat is casual menswear brand based in Seoul, which was launched in the spring of 2010.
Everything…


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thisisneverthat.com
facebook.com/thisisneverthat
thisisneverthat.tumblr.com
-------------------------------------------------
thisisneverthat is casual menswear brand based in Seoul, which was launched in the spring of 2010.
Everything we design and produce is solely based on what we read and see, our memories, and the city that we live in.
Apart from making clothes, thisisneverthat goes for activities and projects related to art & culture.
We think it is very important how our brand is presented to the public.
So we always seek for different approaches thinking that there’s little more than what garments could bring to people. We build our collections as we believe about this whole new vision that fashion can deliver to the world.

Furthermore, we try to balance the disparity between the ‘look’ of an outfit and the ‘feeling’ of the clothes when it’s actually worn. Our biggest concerns behind clothes begin from clothes which can be worn on a daily basis with the best comfortableness.

We hope that our garments can be reinterpreted by each and everyone who wears them rather than being grouped and classified into certain categories. thisisneverthat is working hard to make a path of our own that combines material, design, function, and convenience. Not only to create something that lies before you eyes, but also to visualize the whole atmosphere that reflects our way of living.

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