1. Today I'm going to be talking about sustainable SEO. "Sustainable SEO" is just a phrase for SEO that lasts. That means it can survive multiple algorithmic updates on the part of Google and other search engines because the content at the site is high quality. While all algorithms can eventually be gamed, the advantage of striving for sustainable SEO is that the content will continue to rank high in searches regardless of how the algorithms change.

    Just like every other approach to sustainable living, sustainable SEO plays the long game rather than offering a quick fix. A few principles will lead to more sustainable SEO. It's important to use the types of tools that Google offers like Google Analytics and the Keyword Planner to identify the search terms your audience is using. Site owners should also make an effort to preserve URLs rather than creating new ones for new products or pages because older URLs consistently rank higher in search results. Beyond that, marketing with strong content, good social media strategies and an understanding of what a user wants from a site are all sustainable approaches that keep a site truly evergreen.

    http://www.eldoradoseo.com

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  2. Who do you value when you set out to create marketing materials, yourself or the customer? Think before you answer, and take a hard look at your marketing because the answer may be different from the one you expect. One of the tricky pitfalls of ego marketing is that it's so easy to convince ourselves we're doing things to advertise the company's services and communicate with customers that really only build ourselves up.

    So, how can you make sure you are putting the customer first and not yourself? Take a look at your marketing and note whether it's mostly about you or mostly about the customer. Ask yourself whether you know who your customers are, what they want and what they will respond to. If the answer to all three of those questions is "yes," is that knowledge reflected in the marketing? If the answer is no, get to know your customers better. Consider whether you are listening to and engaging with people or just broadcasting messages.

    It's not unusual or unexpected for our egos to charge in and demand that we get all the attention in any endeavor. The key is to recognize and corral the impulse to make it all about you.

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  3. Hi, it's Alex with El Dorado SEO.

    Google Helpouts is a new service developed from the Hangouts platform that allows experts in many fields to offer their advice to others over video in areas ranging from medicine to gardening and music to cooking.

    Experts will have the opportunity to charge or offer their services for free, and all payments will be routed through Google Wallet with Google charging a 20 percent fee. Google will verify the credentials of doctors and other medical experts before allowing them to dispense advice.

    Because Helpouts remains invitation-only at the moment, not all the details of how it will operate are public. However, potential users can sign up to be notified when Google is ready to widen its Helpouts audience.

    Read the full post in our blog section and remember that you can also receive our newsletter by signing up on the right hand side of our web site under "Free Newsletter".

    Do you have a question about Google, Search Engine Optimization or Internet marketing, please feel free to ask us on Twitter @eldoradoseo

    http://www.eldoradoseo.com/google-set-launch-helpouts/

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  4. Hi, this is Rob with El Dorado SEO, and I'm here to talk to you today about the importance of hiring the right company to implement a great SEO strategy. SEO stands for search engine optimization, and it's not about stuffing keywords into text to trick people into visiting your site. In fact, that approach is likely to backfire. Good SEO offers value to customers and adheres to the standards set by Google and other search engines as well as making the most of the tools available to optimize search results.

    SEO is a rapidly-changing field, and what worked last year won't work this year while this year's strategy may be obsolete by the time the new year rolls around. SEO tools are constantly improving; they are increasingly powerful and more accurate, so you can reach more customers who are searching precisely for what you have to offer. In order to get the best results though, you need a company that knows SEO inside and out. With years of experience behind us, our expert SEO services will avoid shortcuts in favor of solid working strategies that will keep you at the top of the search rankings and keep those conversions high.

    Read more in our SEO section and remember that you can also receive our newsletter by signing up on the right hand side of our web site under "Free Newsletter".

    Have a question about Google, Search Engine Optimization or Internet marketing, please feel free to ask us on Twitter @eldoradoseo

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Sacramento SEO

Chris Arnell

Your company needs an Internet marketing plan that works, and El Dorado SEO is the company that can make that happen. Since 2001, we’ve been helping small businesses achieve their full potential by offering full-service online marketing packages.

You…


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Your company needs an Internet marketing plan that works, and El Dorado SEO is the company that can make that happen. Since 2001, we’ve been helping small businesses achieve their full potential by offering full-service online marketing packages.

You need to land at the top of relevant Google, Bing and Yahoo searches every time. You need potential customers to visit your page, buy your products and services and return for more. You need to turn casual browsers into customers and current customers into loyal, engaged repeat visitors to your site. With years of experience in search engine optimization (SEO), pay-per-click (PPC), social media outreach, linkbuilding and more, Chris Arnell and his team at El Dorado SEO can make all of that happen.

But you need more than SEO that puts you at the top of search rankings. With a company that handles all of your Internet marketing, you can focus on what you do best for your customers and let El Dorado SEO handle your day to day Internet marketing needs. We will be an advocate for you. Our strategies mix traditional marketing techniques and the latest online marketing methods and have been proven over time. We optimize your website, fine tune your local and online marketing, ramp up your social media, handle your reviews and more.

SEO

Search engine optimization or SEO is one of the most important tools in Internet marketing because it ensures the highest-quality matches between customer search terms and your website. A skillful use of SEO can make all the difference in your company’s ranking with Google and other search engines. However, SEO is both highly technical and rapidly changing, and that’s why you need the expert team at El Dorado SEO.

PPC

Pay-per-click or PPC is related to SEO in that it also utilizes keywords, but it works more instantaneously than SEO driving traffic to your website. PPC refers to the clicks users make as they click through an ad to visit your website. Smart PPC matches the most relevant keywords with your business and balances the cost of keywords with results for a balanced return on investment (ROI). El Dorado SEO can provide you with expert PPC guidance so that your ads reach the right customer base every time.

Social Media Outreach

Social media as a marketing technique is booming. Unlike some other forms of advertising, it’s not about broadcasting a message to customers as much as it is engaging and even having conversations with customers. In some cases, that can mean taking on suggestions from customers and incorporating them into the business. Other times, it can simply mean building a rapport that increases customer loyalty as well as your brand recognition. El Dorado SEO can create and maintain social media profiles for your business that your clients will love.

Linkbuilding

Linkbuilding is still an important tool in the SEO arsenal and involves multiplying the number of inbound links pointing to your page. El Dorado SEO can boost your website traffic by growing quality links from relevant sites to yours.

http://www.eldoradoseo.com

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