1. Director: Mischa Rozema
    Production Co: PostPanic
    Agency: Sek Grey (Finland)

    The retro-feel present throughout the commercial, comes from the JAFFA brand itself. On the Finnish market since 1949, the orange drink is still in the top 3 of most popular soft drinks in the country. JAFFA is part of Hartwall which is owned by Heineken International.
    The internationally awarded 85 year old graphic designer Erik Bruun is best loved for his iconic posters and adverts for Hartwell and his work has been awarded the prestigious Pro Finlandia medal. You could call him a Finnish institution. Not only does PostPanic’s commercial make Bruun’s work come alive but he can be seen for the first time in the flesh, sketching the Jaffa logo.
    Director Mischa Rozema wanted to create a commercial based on Bruun’s legacy. This time though, Mischa had to base his visual direction on someone else’s graphic aesthetic rather than his own.
    The result, another trademark visually unique mixed media film, combining live action with 2d/3d animation, motion graphics, stock footage and visual effects.
    Director Mischa Rozema says he was inspired by the look that Bruun created:
    “ The story needed to be told by the means of the actual posters. We had to create more 2D landscape to imaginary landscape where we go from a poster to another one. We had to choose the posters that had the most in them landscape and storytelling wise. I was inspired by the simplicity and retro feeling which reminded me of Saul Bass’s work. Bruun’s work has that same contemporary feeling and textures use that makes it real”

    CREDITS
    Client: HARTWALL
    Category Marketing Manager: Leena Koskinen
    Jaffa Brand Manager: Outi Lahtinen

    Advertising agency: SEK & GREY
    Key Account Director: Marja Vattulainen
    Producer: Elina Estlander
    Art Director: Ville Granroth
    Copywriter: Sami Korjus

    Production service and consulting: Front Desk Oy
    Producer and Production consultant: Merja Metsävaara-Mildh
    Production manager: Noora Karhunen
    1st Assistant director ( Live shoot ): Janne Launo
    Accountant: Elisa Lotti

    Production company:
    POSTPANIC Director: Mischa Rozema
    Executive Producer : Jules Tervoort
    Production coordinator: Elina Suhanko
    CG Supervisor: Ivor Goldberg
    3D Animators: Patrick Chin, Jurrien Boogert, Marti Pujol
    2D Graphics & Animation: Erwin van den IJssel, Doma Harkai, Kerstin Hoehne
    Music & Sound design: MassiveMusic

    Helsinki shoot:
    Talent: Erik Bruun
    DOP: Daniel Lindström
    Focus puller: Jarkko Liikanen
    DIT: Toni Panula
    Grip: Tommi Tikanoja
    Gaffer: Aki Karppinen
    Technician: Timo Haapasaari
    Runner & catering: Hanna Hälikkä
    Production designer: Antti Nikkinen
    Set build: Roland Mildh
    Make up, hair and wardrobe: Iiris Virranta

    # vimeo.com/39473241 Uploaded 39.3K Plays 25 Comments
  2. CNBC is the dominant voice in financial news. As a result, they capture a huge, affluent, loyal audience every single day. They recognized an opportunity to expand their brand into Primetime with entertainment programming anchored around the network's core theme: money. This new brand needed to appeal to upwardly mobile men, feel premium without being elitist, and make a clear visual and tonal break from Business Day.

    We engineered the look, feel, motion and voice to create a premium, masculine brand with an edge. Stark black and white photography and simple, monospaced type create a marked contrast to the busy, colorful, data-driven daypart. Language injects the design with a confident, cocky tone. In motion, the imagery shears into clean, graphic slices that ease from shot to shot with the precision of a Swiss watch. A crisp logo resolve caps off every promo and ID. The mark itself is simple, balanced and bold.

    In addition to the graphic toolkit, we shot live-action in the California desert and the Hollywood Hills to build a library of luxury and lifestyle footage. To round out the toolkit, we also curated a library of premium sourced photography.

    Credits
    Client: CNBC
    Design + Animation: Gretel
    Typefaces: Decima Mono, Tungsten, Interstate

    # vimeo.com/64655813 Uploaded 92K Plays 15 Comments
  3. If u love this video, please vote: fubizawards.com/awards/animation/#!/nominees/where-things-come-from/

    I just finished my Bachelor project - a short animated trailer for a fictional education tv-series.

    The internet has established itself as a repository of knowledge. The lion’s share of the world’s knowledge, experience and information resides on server farms and can be accessed by anyone at any time.

    The work focuses on the shift of knowledge onto the internet and a question that arises from that shift: What will we still want to know when all information is permanently available?

    The product is a two-minute trailer for an animated series on this theme of the transfer of knowledge. I am responsible for the script, the general form, the coordination of everyone involved and the project realisation.

    Through an emotional grandfather/grandson relationship, the trailer illustrates how the transfer of knowledge has changed in the last three generations. At the same time, it deals with the difference between analogue and digital knowledge.

    hardyseiler.de

    Graphic and realization
    Hardy Seiler

    Text:
    Hardy Seiler
    Daniel Nauck

    Motion-Design:
    Jascha Müller
    Jonathan Winkler

    Sound:
    Torsten Strer

    Speaker:
    Peter Bennett

    Kindly supported by:
    Stefan Heijnk

    # vimeo.com/40459347 Uploaded 411K Plays 168 Comments
  4. Highlights of the six-part suite of 2D infographics videos using animated typography and simple, iconic animated pictograms to explain the effects of corruption on society. It also incorporates a short segment of live-action video, embedded within the context of iconic elements. It provides a compelling and fast-paced tutorial for organisations and activists on how to bring pressure to bear on governments to more effectively fight corruption.
    Long version @ http://www.youtube.com/playlist?list=PLC9D153EC6D34D385

    credits
    studio: http://www.consonant.it
    client: http://www.transparency.org supported by http://www.UNODC.org

    creative direction/producer: http://www.MarianoLeotta.com
    motion graphics: http://www.AlessandraLeone.com
    sound design: ex-directory
    sound mixing: enrico anicito guido
    voice over: tom tucker
    shooting: luca fuscaldi

    selections
    http://www.fabermeeting.it
    http://www.informationisbeautifulawards.com
    http://iclaim.bedfordstmartins.com

    reviews
    http://www.coolinfographics.com/blog/2011/10/21/un-against-corruption-infographic-video.html
    http://www.fastcodesign.com/1665268/infographic-of-the-day-how-the-un-is-fighting-global-corruption
    http://www.videos4good.org/2011/09/29/un-against-corruption
    http://ajmccarthynz.wordpress.com/2011/11/02/infographics-for-development-un-against-corruption/
    http://www.infographics.jp/index.php?s=un+against+corruption
    http://www.videoinfographics.com/un-against-corruption/

    # vimeo.com/25708108 Uploaded 54.5K Plays 5 Comments
  5. The British Council approached us to create an infographics piece to be used as part of the launch of their brand new social media strategy pack, which would be introduced to their 9,000+ team members worldwide.

    Having a script skillfully crafted by the British Council as the starting point, we conceptualized, directed, designed and animated this playful and friendly motion design piece packed with a bunch of situations, messages and characters interacting with typography to reflect the essential characteristics of social media and their new strategy pack.

    Project info
    Client: The British Council (britishcouncil.org)
    Production Company: Binalogue (binalogue.com)

    Our role:
    Concept, creative & art direction, character design & animation, design & motion graphics.

    Credits
    Original Storyboard and Script: David Blundell
    Music & Sound Design: Claudio "el maestro" Bonaldi
    Script Editing: Geoff Goff
    Voiceover: Ann Bateson

    View project
    binalogue.com/work/british-council/

    Follow us
    facebook.com/binalogue
    twitter.com/binalogue
    behance.net/binalogue

    ©2012 Binalogue
    binalogue.com

    # vimeo.com/55366536 Uploaded 74.4K Plays 18 Comments

Motion Graphics

Maurice Ngo

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