Director: Mischa Rozema
Production Co: PostPanic
Agency: Sek Grey (Finland)
The retro-feel present throughout the commercial, comes from the JAFFA brand itself. On the Finnish market since 1949, the orange drink is still in the top 3 of most popular soft drinks in the country. JAFFA is part of Hartwall which is owned by Heineken International.
The internationally awarded 85 year old graphic designer Erik Bruun is best loved for his iconic posters and adverts for Hartwell and his work has been awarded the prestigious Pro Finlandia medal. You could call him a Finnish institution. Not only does PostPanic’s commercial make Bruun’s work come alive but he can be seen for the first time in the flesh, sketching the Jaffa logo.
Director Mischa Rozema wanted to create a commercial based on Bruun’s legacy. This time though, Mischa had to base his visual direction on someone else’s graphic aesthetic rather than his own.
The result, another trademark visually unique mixed media film, combining live action with 2d/3d animation, motion graphics, stock footage and visual effects.
Director Mischa Rozema says he was inspired by the look that Bruun created:
“ The story needed to be told by the means of the actual posters. We had to create more 2D landscape to imaginary landscape where we go from a poster to another one. We had to choose the posters that had the most in them landscape and storytelling wise. I was inspired by the simplicity and retro feeling which reminded me of Saul Bass’s work. Bruun’s work has that same contemporary feeling and textures use that makes it real”
Category Marketing Manager: Leena Koskinen
Jaffa Brand Manager: Outi Lahtinen
Advertising agency: SEK & GREY
Key Account Director: Marja Vattulainen
Producer: Elina Estlander
Art Director: Ville Granroth
Copywriter: Sami Korjus
Production service and consulting: Front Desk Oy
Producer and Production consultant: Merja Metsävaara-Mildh
Production manager: Noora Karhunen
1st Assistant director ( Live shoot ): Janne Launo
Accountant: Elisa Lotti
POSTPANIC Director: Mischa Rozema
Executive Producer : Jules Tervoort
Production coordinator: Elina Suhanko
CG Supervisor: Ivor Goldberg
3D Animators: Patrick Chin, Jurrien Boogert, Marti Pujol
2D Graphics & Animation: Erwin van den IJssel, Doma Harkai, Kerstin Hoehne
Music & Sound design: MassiveMusic
Talent: Erik Bruun
DOP: Daniel Lindström
Focus puller: Jarkko Liikanen
DIT: Toni Panula
Grip: Tommi Tikanoja
Gaffer: Aki Karppinen
Technician: Timo Haapasaari
Runner & catering: Hanna Hälikkä
Production designer: Antti Nikkinen
Set build: Roland Mildh
Make up, hair and wardrobe: Iiris Virranta
CNBC is the dominant voice in financial news. As a result, they capture a huge, affluent, loyal audience every single day. They recognized an opportunity to expand their brand into Primetime with entertainment programming anchored around the network's core theme: money. This new brand needed to appeal to upwardly mobile men, feel premium without being elitist, and make a clear visual and tonal break from Business Day.
We engineered the look, feel, motion and voice to create a premium, masculine brand with an edge. Stark black and white photography and simple, monospaced type create a marked contrast to the busy, colorful, data-driven daypart. Language injects the design with a confident, cocky tone. In motion, the imagery shears into clean, graphic slices that ease from shot to shot with the precision of a Swiss watch. A crisp logo resolve caps off every promo and ID. The mark itself is simple, balanced and bold.
In addition to the graphic toolkit, we shot live-action in the California desert and the Hollywood Hills to build a library of luxury and lifestyle footage. To round out the toolkit, we also curated a library of premium sourced photography.
The internet has established itself as a repository of knowledge. The lion’s share of the world’s knowledge, experience and information resides on server farms and can be accessed by anyone at any time.
The work focuses on the shift of knowledge onto the internet and a question that arises from that shift: What will we still want to know when all information is permanently available?
The product is a two-minute trailer for an animated series on this theme of the transfer of knowledge. I am responsible for the script, the general form, the coordination of everyone involved and the project realisation.
Through an emotional grandfather/grandson relationship, the trailer illustrates how the transfer of knowledge has changed in the last three generations. At the same time, it deals with the difference between analogue and digital knowledge.
Highlights of the six-part suite of 2D infographics videos using animated typography and simple, iconic animated pictograms to explain the effects of corruption on society. It also incorporates a short segment of live-action video, embedded within the context of iconic elements. It provides a compelling and fast-paced tutorial for organisations and activists on how to bring pressure to bear on governments to more effectively fight corruption.
Long version @ http://www.youtube.com/playlist?list=PLC9D153EC6D34D385
client: http://www.transparency.org supported by http://www.UNODC.org
The British Council approached us to create an infographics piece to be used as part of the launch of their brand new social media strategy pack, which would be introduced to their 9,000+ team members worldwide.
Having a script skillfully crafted by the British Council as the starting point, we conceptualized, directed, designed and animated this playful and friendly motion design piece packed with a bunch of situations, messages and characters interacting with typography to reflect the essential characteristics of social media and their new strategy pack.