"Human lives are comprised of memories, and like bubbles they appear in all forms and colors, shifting shapes as they float. The video for “Recollection” is about confronting those memories, where we follow a world-worn woman along a very personal path. She has a story to tell, things to reconcile – like all of us." - Sarah P [KSIA]
The world is fascinating. People and cultures inspire us. Sadly, the fast paced lifestyles of our generation result in many not taking the necessary step back to soak in the existing world around us. Our goal with this film is to help viewers further appreciate and take notice of the beauty in life & culture that lies within our world...
...so the next time you notice something that strikes you as interesting, stop for a second, start powering on your camera, think about why it's unique, and snap the shot before you miss it. Life is extraordinary. Embrace it.
Production Company/Creative Collective: Variable
Post Production/Editorial: The Mill
Cinematographers: Jonathan Bregel & Khalid Mohtaseb
Executive Producers: John Rule & Mike Sutton
Producer: Tyler Ginter
Line Producer: Viraj Velinker
Phantom Tech: Nick Midwig
The Mill: New York City
Post Production Producers: Dee Allen & Alex Maxwell
Editor: Ryan McKenna
Colourist: Sal Malfitano
Original Score/Sound Design: Salomon Ligthelm - ligthelm.tv
Special thanks to the risk takers who helped make this job possible:
Rule Boston Camera - for trusting us with their Phantom Flex - Rule.com
Angenieux - for trusting us with their prototype glass - Angenieux.com
TIMES SQUARE ARTS, TSAC & AIGA/NY PRESENT OCTOBER’S MIDNIGHT MOMENT
The AIGA/NY invited a select group of New York designers to submit videos for October’s Midnight Moment. Midnight Moment is the largest coordinated effort in history by the sign operators in Times Square to display synchronized, cutting-edge creative content on electronic billboards and newspaper kiosks throughout Times Square every night.
Of all the major muscles, the six that govern the movement of the eye are the most active and precise. Even when the body is at rest -- even asleep! -- the eye is in constant motion. So in honor of these most sportive of organs, Eye Test presents a visionary workout tape: An animation inspired by the abstract patterns and optical illusions utilized in eye exams, broadcast test patterns, color blindness tests and other objective measures of visual metrics.
Founded in 1994 by Michael Rock, Susan Sellers and Georgianna Stout, 2x4 is a global design consultancy headquartered in New York City with satellite studios in Beijing and Madrid. The focus of our work is brand strategy for cultural and commercial clients who value the power of design. We identify and clarify core institutional values and create innovative, experiential, participatory and visually-dynamic ways to engage key audiences worldwide. Our intellectual and creative conviction is that thoughtful design can make an essential contribution to every level of cultural discourse.