IBM's Smarter Planet campaign acknowledges the importance of intelligent systems in the world today. In the retail industry, for example, consumer data around something as simple as color can have massive implications around shipping, inventory and, ultimately, overall sales.
This interactive billboard is a simple and engaging virtual demonstration of how a smarter retail system can work.
The latter half of the 20th century saw the built environment merged with media space, and architecture taking on new roles related to branding, image and consumerism. Augmented reality may recontextualise the functions of consumerism and architecture, and change in the way in which we operate within it.
A film produced for my final year Masters in Architecture, part of a larger project about the social and architectural consequences of new media and augmented reality.
Ecosia is an eco-friendly search engine. It donates at least 80% of its search revenue to the WWF for its work in the Amazon rainforest - meaning Ecosia users can help save a piece of the rainforest with every search!
DRUMS: WILL CLARK
Huge thanks to Bonnie Anthony, Jordan McGarry and Partizan Darkroom, Remi Dessinges, Neil Mendoza, Daniel Bronks, Luke Palmer, Daisy Popham, Alex Marden, Daniel Alexander, Ian O'Connell and Oliver Gingrich.