The Ripley's Believe It Or Not! Museum stands proudly adjacent to the Kodak Theatre in Hollywood, CA. The recent lobby renovation added a 6-screen digital display to attract foot traffic to the museum.
Client: Shaw Media
Production Company: Tendril Design+Animation Inc.
Creative Directors: Daniel Luna, Yaniv Fridman
Executive Producer: Kate Bate
Producer: Anne Deslauriers
Music & Sound Design: John Black of CypherAudio
Scripting: Dan Ebberts
Animation: Yaniv Fridman, Nicolas Girard
This was a unique branding exercise in which we had the opportunity to work with our friends at Travel Channel to expand upon their identity– primarily to help figure out a shape to contain the logotype and become the basis for a more memorable graphics system. After exploring hundreds of designs, we focused in on the modified arrow, which happens to pair perfectly with the tagline “Travel moves you”. Although the process started in a flat color world, we eventually settled on a graphic 3d approach to signify a bigger change and create more richness. The result is a crisp, colorful, concise package that creates an ownable space across platforms for Travel Channel to live.