#Wearmima

The #Wearmima series is a collection of short Haul videos presented by members of the public who have been selected through an audition process to wear pieces of Jewellery and wearable art from the Mima collection. With pieces from some of the world’s most notable artists and designers, this is the first time a collection of this kind has been made so accessible to the public in this format.
See members of the public wearing and reviewing Jewellery from Mima’s contemporary art collection in a series of 15 “Haul” Videos and associated contextual assets, brought to you in daily instalments.
In this teaser trailer, we find out what a “Haul” Video is, and hear from some of the diverse and interesting contributors to the project.

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#Wearmima

Mima

Haul videos are a modern day online phenomenon, where an individual might publicly broadcast themselves reviewing recent purchases, typically clothing, gadgets, toys, makeup and jewellery. The #Wearmima series is a collection of short Haul videos presented…


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Haul videos are a modern day online phenomenon, where an individual might publicly broadcast themselves reviewing recent purchases, typically clothing, gadgets, toys, makeup and jewellery. The #Wearmima series is a collection of short Haul videos presented by members of the public who have been selected through an audition process to wear pieces of Jewellery and wearable art from the Mima collection. With pieces from some of the world’s most notable artists and designers, this is the first time a collection of this kind has been made so accessible to the public in this format. See members of the public wearing and reviewing Jewellery from Mima’s contemporary art collection in a series of 15 “Haul” Videos and associated contextual assets.

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