Full presentation by Chandler Burr - the perfume critic for the New York Times.
In this talk he discusses and shows how different elements of scent go into making a world class multi-million dollar perfume.
The perfume industry is estimated to be worth circa $33bn so getting it right can result in big rewards.
Next year's conference will be 25 - 27 May 2010
More stuff from “perfume”
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