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  4. Today, marketers have the opportunity to become heroes, with a chance to transform not just their craft but the enterprises they represent. After all, success doesn’t come just from telling great stories, but from learning to live them.

    Michael Margolis interviews Jonah Sachs, author of Story Wars and co-founder of Free Range Studios. We’ll be discussing his new book, and the topics of cultural myth-making, story-based marketing, and authenticity beyond the spin.

    The old paradigm of “inadequacy marketing” has changed. No longer must you prey on people’s vulnerabilities and insecurities to sell a product. In its place, there’s a new story-based marketing that further honors the meaning in people’s lives. Brands that honor the cultural myth-making process do better than does that don’t. It’s that simple.

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Brand Storytelling

Michael Margolis

Explores the art of brand storytelling, beyond just the 30-second spot to discuss the role of culture, identity, innovation in getting others to believe in your story. For businesses, nonprofits, and entrepreneurs. Curated by Get Storied - http://www.getstoried.com

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