I travel to 4th and 2nd in New York's East Village to film Nir grill up his NYC version of a family recipe.
Who is Nir Shemesh?
Nir leads strategic accounts at a SF based software startup that went through IPO in 2013. Nir also founded Tattoo Crowd (tattoocrowd.com), a crowdsourcing web app for custom tattoo design online. Nir lives in the East Village, hosts movie nights on his private rooftop when the weather permits, and trains Muay Thai at his gym in Chinatown.
About Nir's Recipe:
Nir's recipe is inspired by his grandmother Regina who lives in Holon, Israel. Grandma Regina makes the meanest homemade spicy schug on the planet, utilizing only the freshest peppers, garlic and cilantro.