AARP has access to some of the most comprehensive and insightful data about seniors and baby boomers. Their challenge is how to organize such data in an impactful way that would provide value to its members.
AARP approached GeniusRocket after realizing that motion graphics was the solution to their challenge. They wanted to create an informational video that showed just how connected baby boomers are to social media and online technology, and present it at the upcoming World Economic Forum.
GeniusRocket searched its vetted community to identify the most qualified motion graphic designers to complete the project. The GeniusRocket team provided comprehensive creative direction and secured the music rights to a popular song to be used in the video, and within two weeks the video was completed.