Onitsuka Tiger came together with the extremely talented Savants Collective (http://hellosavants.com/) to create this unique visual piece inspired by our Tsuri Collection.
Capturing the fading colours of autumn, the inspiration behind the Tsuri Autumn-Winter range comes from lake fishing in the mountains of Japan. Both apparel and footwear feature a multicoloured check pattern based on the ‘Katsuo’ pattern, which is inspired by the gradient stripes on the belly of a tuna fish. The pattern’s warm palette echoes the colour explosion of autumn trees.
Using a unique combination of mediums, Savants Collective was able to distill the meaning of the collection into this emotionally stirring, visually stunning short film that mixes 2d and 3d animation with Practical photography and a handmade miniature set.
Rome? Not built in a day. But Tokyo? We built it in four! Brace yourself for a high-paced peek behind the scenes of our brand new Craft of Movement campaign for Spring/Summer 2013 collection.
For the Spring-Summer 2013 brand campaign we teamed up with NAM, a Tokyo based graphic/art collective founded by graphic designer Takayuki Nakazawa and photographer Hiroshi Manaka, to capture the Craft of Movement in modern day Japan. In just five days we rebuilt the bustling streets of Tokyo across three scenes. Using their trademark nylon gut, NAM suspended the props on the set, while the models stayed in continuous motion to imitate the fluidity of daily movement. For some extra help on set, we brought in art students from Musashino and Art University and Tama Art University in Tokyo to get their hands dirty. A set of wheels from our collaboration partners at Tokyo Bike, a Japanese “stop” sign and the classic cherry blossom tree infused the campaign with our Japanese heritage and twists of modern day Nippon.
California is the spiritual home of many iconic moments and movements, including the jogging and fitness crazes of the 1970s and 1980s.
CALIFORNIA 78 was a masterpiece of that era’s Onitsuka Tiger collection. The 35th anniversary of its impact on sport and fashion is celebrated this year with a limited edition of 1,978 pairs.
Crafted in its original iconic yellow and mid-blue colourway the shoe retains its classic silhouette and ‘T-toe’ construction; while the original nylon base is replaced with a light mesh upper and suede overlays. The CALIFORNIA 78 revolutionised running with its reflective patch on the heel, an innovation inspired by the rising popularity of evening jogging in Japan.
CALIFORNIA 78 35th anniversary edition is available in Onitsuka Tiger flagship stores and selected retailers worldwide.
During Berlin Fashion week we showcased our Spring/Summer 2011 directional collection as well as our unique collaboration projects at the gallery 'Family and Friends'. For a few days we played host to an excited crowd of tastemakers, bloggers, designers, press, and of course, family and friends. Please continue to visit our Vimeo page for updates on other upcoming projects.
produced & directed by Ken-Tonio Yamamoto
camera by Denys Shypil
edited by Anna Piltz