The Amsterdam Museum has opened an entire new department: Amsterdam DNA. This exhibition will take you on a three-dimensional 45-minute journey through our capital’s history. The versatile story of the city is presented in seven intriguing films, which we created. Above you can see the second film: Revolt Against King and Church.
In close cooperation with the curators, we developed seven scripts of about two minutes each, which shed light on the most important elements from more than 1000 years of Amsterdam history. Typical core values of Amsterdam were used as the theme for the films: entrepreneurship, freethinking, creativity and citizenship.
Visual material was collected based on the scripts. International collections were used in addition to the collection of the Amsterdam Museum, which has resulted in a selection of international renown. When visual material was not available or suitable, we had to develop the content ourselves.
The challenge was to bring the masterpieces to life without affecting their identity, or rather, their soul. We chose to add an extra dimension by making the images three-dimensional. Another dimension, sound, was added to make the whole even more appealing. Lifelike sounds and soundtracks that fit the spirit of the age add luster to the scenes.
Next to the seven films we also produced a trailer and a video-wall of approximately seven by three meters, in which past en present blend.
Client: Amsterdam Museum (amsterdammuseum.nl)
Direction: Martijn Hogenkamp
Production: Marcel Vrieswijk
Motion Design: Sander van Dijk
Lead 3D: Tim van der Wiel
3D: Noam Briner, Chris Rudz, Hans Willem Gijzel, Richard Lundström
Music: Lennert Busch
Sound Design: Mauricio d'Orey
Thanks to: Harold van Velsen
Client: Bianca Schrauwen, Joost van de Weerd, Norbert Middelkoop, Laura van Hasselt
"Motion Designer's Pierre Magnol" is a project that invites people to share their own vision motion design. Only 2 rules here : use an already existing scene (made in C4D) and play with "M" and "D" letters !
Many thanks to those 5 people and please find their links below :
Pierre Magnol propose ici un projet collaboratif qui invite chacun à réaliser, à partir du lieu en 3D, une vidéo présentant sa propre vision du motion design. Une seule règle en vigueur : mettre en scène les lettres M et D (pour Motion Designer) !
MERCI A TOUS LES PARTICIPANTS POUR CES PETITS BIJOUX :
"Motion Plus Design" is a project which aims to create the first exhibition center
dedicated to Motion Design in Paris, france. This is a non-profit project. Students, professionals and anyone interested could discover artists, meet and learn. This centre will also provide an opportunity to promote artists in other design departments so the different graphic design worlds could cross. To make it real we need your support! The more we are, the more the project's got chances to exist!