At Wieden+Kennedy Tokyo we created a 30 second TV commercial for the launch of the new brand campaign ‘Google and more’ in Japan. It features the Image Search functions ‘sort by color’ and ‘similar images’ and shows that you can do more with Google than you imagined.
Directed by Kosai Sekine.
More of our work on http://www.robbinwaldemar.com
More Google experiments on http://www.demoslam.com
To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.
Today, it is estimated that 3.6 million people, including 1.5 million children under the age of 5, die every year of diseases borne by unhealthy water, making it the world’s leading cause of death.
Yet the public isn’t aware of it and political leaders do not demonstrate the drive it takes to end the terrible deaths. The campaign calls on journalists to spread awareness of this scourge and appeal to readers to sign a petition that will be personally handed to the French president during the 6th World Water Forum in March 2012.
To evoke the silent and invisible threat of unhealthy water, BDDP Unlimited opted for a minimalist approach that is both visually appealing and surprising, using water and ink exclusively. The spot shows the power of ink to reveal the invisible.
The spot, created by BDDP Unlimited, produced by Hush and directed by Clément Beauvais, a young director, illustrator, musician and photographer. His multiple talents and mastery of various techniques enabled him to both create the drawings and direct the spot.
The campaign will be seen from mid-March on TV, in cinemas, on the Internet and in print. A dedicated web site, votregouttedeau.org, will gather signatures for the petition.
TACTILU is a research project embracing remote haptic/tactile communication. TACTILU takes a form of a bracelet capable of transmitting the touch between two individuals via bluetooth and internet connection provided by the smartphones. I'ts based on technologies like flexinol wire for actuation of touch and QTC ( quantum tunneling composite ) on the touch sensor layer.
TACTILU is produced together with Polish bureau of Cheil ( cheil.com ) for ITAKA Foundation - Centre for Missing People
original concept, design, co-development
IDNA is the first story deployed on our spatial storytelling prototype for VR and mobile devices. Each scene is designed on 360 degrees, so that you can explore it however you want through the story. This is done simply by turning the device around you. The story has branches: according to the user’s focus on certain angles or characters, the film may seamlessly take a different path. The idea is to bring the viewer to follow the story according to its sensitivity and its affects to a particular character or a particular event. The audio narrative is 3D sound, sensitive to the body's orientation.
The story can be seen again and again in order to understand the whole plot. The viewer can discover elements of the story he had not been aware of by focusing his attention on a different character or frame at precise moments in the film. The narrative evolves also depending on the weather and time of day-
The project was presented at the Tokyo Game Show 2013 (vimeo.com/75436466) and X Media Lab Switzerland.
Author of IDNA: Sylvain Joly
360° narrative design: apelab, Emilie Tappolet
Prototype prod: HEAD – Geneva, apelab
Final production: apelab, the people (crowdfunding)