Boiling down the essence of a 200 page book into a video around 2 minutes was a fun task to take on. Using the author’s own voice and actual excerpts from the book and putting it all into a world of animation seems to have done the trick. Sales for the first week alone have been outstanding.
The folks at STRUCK asked me to do an end animation for their beautiful Utah Board of Tourism 'Mighty 5' spot - youtu.be/QlKOcyf915M. The spot was shot 4k so I was asked to build the end tag at that as well. It also was repurposed for a giant billboard in LA - http://bit.ly/10OyUiX, with a layered psd as part of the delivery.
The whole thing was buillt from scratch — Compositing the sky, all of the landmarks, various desert ground, and foreground foliage (4K video as well), the lighting effects, color grading, and CG bird flock was all after effects. Plus the motion graphics overtop of the constructed scene. Very fun project and a surprising amount of work for 7 seconds. But we were all pretty dang happy at the end result. Coolest part was hearing it was being aired all over the world!
Client: Utah Board of Tourism
Motion Design, Compositing, Color & Animation: Chad Thompson
Art Director: Phil Smallwood