The following video is a light-hearted look at the affect that relationship marketing / CRM campaigns have on the relationship between consumers and brands when marketers and agencies use new emerging channels such as email and SMS without the right technology to help them manage these campaigns.
Adora, Integrated Relationship Marketing, enables you to engage with consumers to listen and learn by storing consumer data and tracking how they interact with your brand across multiple touch-points. By listening and getting to know your consumers with Adora, you increase the relevance of your marketing on an individual consumer basis, increase retention and grow loyalty.
Animation: Norm Konyu
Direction/Design: Grant Orchard
Client: Studio AKA
Well, I eventually had the opportunity to work on one of Grant Orchard's great little BUPA ads, and just in time, as it was the last. Deceptively simple, these are always a challenge to the animator. wringing acting out of little more than a ball wearing a pair of glasses...
Wisely is an upcoming app for the iPhone that lends a hand at shopping smarter. It's got a lot of great features up its sleeve. We had the pleasure of explaining the app in this animated explainer video. Find out more about the app at wise.ly.
Studio: Motion Authors (motionauthors.com)
Director: Ray East
Animator: Lorenzo Ugo (11am.tv)
Designer: Dominic Flask
Sound Design: Murat Mokoyev
Writers: Mike Vichich, Ray East
Voiceover Artist: Whitney Moore