1. Illustration Mercedes DeBellard. mercedesdebellard.com
    Filmation, edition and animation Rafa Galeano. cargocollective.com/rafagaleano
    Typography Lousiane of Juanjo Rivas. behance.net/juanjorivas
    Music Jhon Butler/Ocean.

    # vimeo.com/62107247 Uploaded 33.2K Plays / / 33 Comments Watch in Couch Mode
  2. This mini-doc shares the story of Władysław Tomczyk, a gentleman we unexpectedly met in Katowice, Poland after wrapping a month-long commercial project throughout Europe. His hopeful message of creating life-work by honing one's natural ability is one we value to the core at Variable. What began as an insightful conversation, motivated us to extend our trip by 3 days so we could capture this inspiring man's life.

    With no pre-developed story or shot-list, we let our curiosity & conversations with Wladyslaw guide the film. As a result, his outlook on life furthered our belief that contentment through self-acceptance trumps societal approval.

    Free your mind.

    --

    Production Company: Variable

    Director/Cinematographer: Jonathan Bregel & Khalid Mohtaseb
    Producer: Tyler Ginter
    Art Director: Joseph Sciacca
    Local Coordinator & Translator: Piotr Labercheck

    Editorial & Color Grade: Salomon Ligthelm - ligthelm.tv

    Original Score & Sound Design: Tony Anderson - tonyandersonmusic.com

    Post Story Producer: Susan Modaress
    Polish Translators: Sophia Whitman & Arkadiusz Lesniak

    --

    WeAreVariable.com
    twitter.com/WeAreVariable
    hello@WeAreVariable.com

    # vimeo.com/47265755 Uploaded 164K Plays / / 235 Comments Watch in Couch Mode
  3. "The Perfectionist" - George Lawrence for Coca-Cola

    There is no question that Coca-Cola is a successful & iconic beverage, one which many believe to be the “perfect” product. Our goal with this spot is tell a true & timeless story of substance in order to humanize the concept of "perfection."

    The first step was to find a real person who solely embodies the true spirit of “perfection” within their craft. Fortunately, this was easy for us. The main subject, George Lawrence, is the father of one of the creators/directors of the spot, Joey L. Joey knew there was no better person to portray this truthful message than the person responsible for raising him to be so detail oriented. It's always a great relief to know that there are people out there just like us who are very passionate about their craft.

    This piece holds a very special place in our hearts because it further instilled in us what we already believe: If you do what truly makes you happy, and do the best job you can, then success & happiness are inevitable.

    In collaboration with Coca-Cola for Father's Day 2012, we wanted to share a deeper look into the motivation behind this film. Please check out "The Perfectionist" - Behind The Story:
    vimeo.com/43847168

    Lastly, after viewing the above, there should be no need to hype-up George's work, his restorations speak for themselves. Support the good man: georgescustompaint.com

    --

    Production Company/Creative Collective: Variable

    Directors: Joey L & Jonathan Bregel
    Cinematographer: Khalid Mohtaseb
    Producer: Tyler Ginter

    Editorial: GoodPenny - goodpenny.tv
    Post Production Producer: Rasha Clark
    Editor: Bruce Ashley

    Score: Mike McFadden
    Mike's Facebook Page: on.fb.me/IHagqn

    --

    WeAreVariable.com
    twitter.com/WeAreVariable
    hello@WeAreVariable.com

    JoeyL.com
    twitter.com/JoeyLdotcom
    Joey@JoeyL.com

    # vimeo.com/41332658 Uploaded 100K Plays / / 59 Comments Watch in Couch Mode

REF - Promo Video

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