A case study of one of Hollands most talked about campaigns of 2012.
The most beautiful words are often spoken when someone passed away. Such a shame. So why wait until it's too late? Say something wonderful today. A creative campaign started by Ogilvy Amsterdam for DELA funeral insurances. This is the case video for the campaign.
For the case video Ogilvy Amsterdam created several animations to support the story being told.
We gave ordinary people a chance to say something wonderful to someone they really care about and filmed their speeches with 6 hidden cameras. The footage was used to develop extraordinary commercials, with real emotions. These commercials were part of an integrated campaign that encouraged everyone in the Netherlands to show their love and affection. It enabled people to be there for each other today. We made ads with only the word 'Lieve' (translation: Dear). People were invited to fill in the rest. The uploaded ads were used for outdoor. Each poster was unique and placed in the area where the person it was meant for lived. Besides the print ads, people could post their beautiful words on Facebook or on DELA's website. In addition, radio, banners and live television speeches were used within the campaign.
Gran Prix media Lion Cannes
Silver media Lion Cannes
Silver promo & activation Lion Cannes
Silver ADCN award
SAN Accent for Corporate
SAN Accent Excellent
And DELA won the advertiser of the year award
Agency: Ogilvy Amsterdam
Art direction: Darre van Dijk
Copywriter: Piebe Piebenga
Agency Producer: Brenda Bentz van den Berg
Animations by: Colin Tossijn
Video-edit: Juriaan van Berkel
The making of "Hero," a drawing of my dad composed entirely out of 3.2 million ink dots.
Directed, Filmed, Edited and Drawn by Miguel Endara
Music by Bonobo - Noctuary
Song written by Simon Green, published by Just Isn't Music
(P) Ninja Tune 2003. Licensed courtesy of Ninja Tune - ninjatune.net
Song Download: http://bit.ly/rubVeD