1. LinkedIn For Businesses

    Let’s explore what LinkedIn has to offer for Businesses. We will address 2 concerns in this lesson. Firstly, we will look at how big and active is LinkedIn? & Secondly, we will look at what Purpose does LinkedIn Serves for businesses?

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  2. What’s in Twitter for Businesses?

    Twitter has an active user base of 200+ million. While Some articles from other industry sources also mention that twitter have around 160 million monthly users. I think the number really depends on how you define active users. As per Twitter blog these active users do 340 Million tweets per day. Moreover, twitter is very well suited for mobile devices. Twitter, has indicated that around 60% of the users access the service regularly from their mobile devices From the revenue side, While Apple, Google & Facebook are still struggling with the puzzle of monetizing Mobile platform, Twitter has been able to capitalize on the rapidly growing mobile ad sector with more than half of Twitter’s revenue is currently being generated on mobile devices.

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  3. Pinterest for Businesses

    In this lesson we will dwell into all the key questions businesses have regarding Pinterest.

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  4. What’s in Facebook for Businesses? In this session, we will focus our discussion on the opportunities that are provided by Facebook to businesses.

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  5. For years, Social Media has been categorized outside of Mass Media. The reason was that the size of distribution that you can get on Mass Media platform including TV, Radio or outdoor advertizing is not available on Social Media platforms. But not any more. Do you know that the reach a business can get through one of the biggest TV shows in US is just half of the reach a businesses can achieve on Facebook in one single day. The purpose of this lesson is to help you understand the main reason why businesses are jumping on Social Media and that is Social Media is “Big & Active”.

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Social Media Marketing

DigitalVidya

This course will give you a completely new perspective of how to leverage social media for businesses across various domains. In case you are looking at using Social Media for Customer Acquisition, Brand Building or Reputation Management, this course…


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This course will give you a completely new perspective of how to leverage social media for businesses across various domains. In case you are looking at using Social Media for Customer Acquisition, Brand Building or Reputation Management, this course will set the foundation to create your strategy and start the implementation.

Social Media is a continuously evolving realm with amazing potential for business communications. It is considered to be one of the best ways to build links, which in turn helps in achieving various business objectives. Nowadays, various small as well as large organizations are leveraging social media platforms such as Facebook, Twitter and LinkedIn, YouTube and Pinterest to initiate next level of growth.

However, since social media is continuously evolving, there is a constant need for the marketing professionals to stay updated on the latest happenings, which can further help them to manage their business impeccably. Therefore, this course will give you complete understanding on social media marketing and what are the strategies that should be implemented in your social media campaigns to achieve the desired results.

Some of the main objectives of this training are:

1. Understand the importance of Social Media for your business

2. Social Media implementation examples and case studies across various domain

3. Get started with Social Media Implementation

4. Get the Overview understanding of all Critical Social Media Channels

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