To enhance the BBC's hit show, "Dr. Who," by making it more interactive for fans, the BBC experimented with a live tweet vote on the viewers favorite characters as well as other questions. By voting with designated hashtags, the PhizzleCast solutions, Broadcaster iX, displayed for fans and BBC alike real-time information from Twitter as to who the top characters for this hit TV series were during that particular episode. With certain hashtags even trending locally from voting, it has turned into a concept the BBC will look to implement globally with Phizzle.
In one of the most anticipated fights of 2014, HBO Boxing was looking to add a fan engagement element to their live pay-per-view broadcast of the rematch between Manny Pacquiao and Timothy Bradley for the welterweight title. Using Phizzle, HBO was able to hold a live, real-time poll throughout the weigh-in the day before and the pay-per-view broadcast asking viewers to respond to several questions. The polls captured both SMS votes and Twitter hashtag votes, acquiring valuable data that further populated the viewer profiles of HBO. The votes were displayed in real-time on screen and provided fans with a way to feel more connected to the most watched fight of the year by having their feelings and thoughts heard.