The founder, Chris Sutton, talks about his inspiration, process and mission behind Noble Denim. From the focus on acquiring only American materials, fascination with detail and dedication to doing things right, we learn how the company started and a little about their core values.
Over the past two and a half years, Instagram has become a community where you can capture and share the world’s moments simply and beautifully. Some moments, however, need more than a static image to come to life. Until now these stories have been missing from Instagram. Today, we’re thrilled to introduce Video on Instagram and bring you another way to share your stories.
Behind every experience, image and person, there is a story. Our work was born from shooting the best action and adventure athletes in the wildest places on earth. We've learned a thing or two about doing a lot with little and what you can accomplish with teamwork, hustle and a lot of heart. Our collective drive for excellence is at the core of who we are and what we do as artists, athletes, filmmakers and photographers. Our passion for light, film and storytelling transcends genres.