1. And next step has to be something for which people are ready to move on to. For example, as I mentioned earlier that if they are not ready to buy yet they are not ready to buy now. You have to decide what is it that you can offer them as a next thing so that they move to next step. Let me show you some examples here.

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  2. To be able to convert yourpotential customers into your paying customers, you need to understand a few things about customer psyche. These things are important to be able to design the right user flows and to persuade people online.

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  3. User Flow and Online Persuasion.

    This session is about how people flow through a particular journey when they start interacting with you online. How you can design those flows and how you can persuade them to go through that flow in an online environment.

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  4. Now let’s talk about Online Persuasion.

    So While one thing is saying that I want users to come to my blog and from my blog I want them to sign up for my mailing list and then when they are on to mailing list I am going to send them my blogs as well as the links to my landing pages and when they finally land upon my landing page, I will make them buy my stuff that they want to buy. One thing is designing the user flow and the second thing is persuading people to go through that flow. This is because by default people are not interested in reading your email or reading your blog, being on your mailing list, receiving emails from you and coming to your landing pages. That’s where the online persuasion comes into the picture.

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  5. In this session we will see the role of Conversion optimization in sales. We will also talk about conversion optimization and the online conversion or the digital conversion through the digital media.

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Conversion Optimization

DigitalVidya

Conversion optimization is about getting more customers & repeat sales from the same online reach. In order to accomplish that every step your potential customer takes towards sales need to be optimized. It starts from users viewing the first communication…


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Conversion optimization is about getting more customers & repeat sales from the same online reach. In order to accomplish that every step your potential customer takes towards sales need to be optimized. It starts from users viewing the first communication about your organization and goes up to the stage when they are ready to have sales conversation. This course will give you in-depth understanding of online user behavior. In this course, you will learn the latest persuasive techniques to design online communication to get better results.

Online Conversion Optimization might target a number of different aspects of your website. Some of the areas that usually require the maximum attention are:

1. Clear Call-to-Actions via buttons, links and forms.

2. Concise custom developed landing pages for PPC optimization.

3. Improved website copy and overall content structure.

4. Better usage of imagery and graphic elements.

5. Easy to find contact information.

6. Enhanced, intuitive website navigation.

Overall, in this course you will explore case studies involving significant conversion rate improvements, greater role of conversion optimization in sales, patterns for engaging website visitors and designing user flows to move people from entry points (ads, email, landing page) to goals (sale, lead, trial etc.)

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