Working with our pals at Saatchi & Saatchi Los Angeles, we created 19 :15 second spots for Toyota. The idea was simple: start with a select Toyota model, incorporate a combination of beautifully designed illustrations, traditional cell animation, and a few live action plates of hands drawing, then composited it all together to create the final piece.
Ah, camping in Washington. Always sounds like a great idea right? Then you’re up all night with a rock in your back, listening to the teenagers in the next campsite over (who are still up partying). Everything is soaked because it rained all day, and you’re freezing because it’s 50 degrees out. Not how you imagined spending your Fourth of July weekend. So you lay there, convincing yourself that this is still fun, but really you just wish you were in the comfort of your own home.
But what if you were a millionaire?
Our latest spot for Washington's Lottery and Cole & Weber United explores that dream scenario, a world in which you can afford to do away with the unpleasantries, and camp in the best of both worlds.
Last year, we had a blast collaborating with our friends at MTV's World Design Studio in Milan on 'MTV At The Movies'. We were stoked when they rang us up a couple months ago seeking an explosive good time for their latest series of station IDs for MTV "Pulse," the network's block of rock music programming. We created five unique CG-integrated lifestyle scenes that ignite behind the idea that rock & roll is more than just music; it's a culture and a way of life. Walls explode and the ground erupts around a passionate kiss, the strum of a guitar, the beat of a drum, skateboarding and more. Check out the behind-the-scenes video to see just how we blow things up without, you know, blowing things up. That would be dangerous. And danger is not our middle name; it's Alan.